ABOUT
Meet the Strategist
Behind MRketable
.png)
.png)
%2000.png)
Meghan Richter (MR)
Founder & Chief Strategist
Meghan is a strategic marketing leader with deep experience across B2B industries, including enterprise operations tech, insurance, education, start-ups and financial services.
Before launching MRketable, Meghan co-founded a growth engine design consultancy and marketing agency focused on financial services and fintech organizations. There, she helped clients unlock measurable business results through their outsourced Chief Marketing Officer services.
Prior to this, Meghan spent over 10 years as an in-house marketing leader, where she spearheaded high-impact initiatives. By leveraging data to drive decision-making, she found the key to balancing strategy and execution, empowering her and the teams she’s worked with, to transform ambitious goals into measurable, tangible outcomes.
.png)
15+
.png)
30+
.png)
50+
.png)
140+
AREAS OF EXPERTISE
(just to name a few)
- Marketing Strategy & Execution
- KPI & Goal Setting
- Demand Generation Program Implementation
- Marketing Data & Performance Analysis
- Product Marketing
- Executive Communication & Stakeholder Engagement
- Team Structuring, Hiring, Onboarding & Coaching
PROJECTS I LOVE
(in no particular order)
- Product Launch Strategies & Go-to-Market Execution
- Merger & Acquisition Communication Strategy & Integration Plans
- Demand Generation Campaigns & Lead Nurturing Programs
- Investor, Sales, & Executive Pitch Decks
- Competitive Analysis
.png)
A Note from MR:
Marketing is full of contradictions, and I’ve come to embrace them. Over 15 years in the field—first as an in-house leader then a co-founder of a marketing agency, and now a fractional CMO—I’ve learned that the key to success is knowing when to lean into one approach and when to flex to something else.
Here’s one thing I know for sure…
Ask Me About a Time When I…
Led an executive team in a positioning exercise to redefine the company’s vision statement, driving internal alignment through targeted communications and an office visual rebrand at their East Coast headquarters.
Built a demand generation program from the ground up, establishing a robust marketing-qualified sales pipeline for a SaaS product within 6 months, while driving interest ahead of a private equity sale.
Led an initiative that generated over 1,000 attendees for a masterclass webinar, driving significant engagement and helping the business meet its annual sales goal—both during the live event and in the five days following.
Helped a client celebrate the culmination of their product launch with a ringing of the bell at the NY Stock Exchange.
Deployed an influencer content strategy on Instagram that organically grew their following to 5,000+ in six months, including the launch of viral posts with 200K to 1.2M views.
Interested in Working Together?
Schedule a complimentary 45-minute consultation call, and we can dive into your unique marketing needs, uncover opportunities, and map out the next steps.
%2000.png)
%2000.png)
Interested in Working Together?
Schedule a complimentary 45-minute consultation call, and we can dive into your marketing needs, uncover opportunities, and map out next steps.
